MELT Innovation Forum 2025
Growth Starts with Export: How to Take Estonian Companies to the Global Market?

On April 15, 2025, Estonian business and innovation leaders will gather at Kultuurikatel to find an answer to the question: how to take Estonian companies to the global market and achieve international success? Growth opportunities in Estonia are limited, and both large and small companies need to look beyond Estonia to reach new markets and greater opportunities. MELT provides the knowledge, inspiration, and practical tools to achieve this.

This year’s MELT Innovation Forum focuses on export, international branding, and the role of technology in global business. Throughout the day, top entrepreneurs, economic experts, and visionaries will share practical knowledge and success stories about how Estonian companies can not only enter foreign markets but also achieve long-term success there.

The day opens with keynote speaker Christopher Lyrhem (Sircular, Sweden), who will explore the impact of future work and technology on the economy and share strategies for how companies can scale their business model through innovation and succeed in foreign markets. The main panel discussion “Estonian Business in the Global Game” that follows will take the discussion deeper, analyzing export-related opportunities and obstacles, creating competitive advantage, and the dynamics of international markets. The discussion includes both economic experts and entrepreneurs, whose experiences help better understand how to adapt to the rapidly changing global economic environment.

MELT also brings to the stage success stories and practical examples from different sectors to help companies increase their international reach and find new ways to grow. The internationalization of Estonian fashion brands, service exports, and growth stories of local companies are just some of the topics that will reveal how companies from a small country can break through in large markets. There will also be analysis of how Estonia can stand out as a quality mark in foreign markets and what factors help local companies build international recognition.

The focus is also on the role of technology and capital in the future of Estonian business. Discussions will cover how innovation, investments, and international business models can be the pillars of Estonia’s export success story and what steps entrepreneurs need to take to achieve international growth. Additionally, there will be talks about attracting investments and how international capital can contribute to the next big development leap of Estonian companies.

MELT Innovation Forum provides answers to questions about how to start exporting, how to strengthen Estonian companies’ position in the global market, and how to build a sustainable international business. This is the place where entrepreneurs, investors, and export managers get practical tools and contacts that help them grow their business globally.